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Please enable it for better performance of ETRetail. Home Re-Tales Amit Bagaria. Re-Tales Fresh takes, in-depth analysis and opinions from our esteemed panel of industry leaders. Globally, most fashion retailers have followed a similar business model for several decades. Designers and buyers keep searching for new fashion trends round the year and around the world. They make decisions months in advance based on what they believe or guess consumers will buy.
More often than not, bad bets result in heavy discounted sales markdowns to clear out unsold inventory. All three understand that success in the fashion business does not come from guessing on the next hot style. Any retailer may have a few great buyers who are able to identify some winners, but being dependent on the keen eye or gut feeling of a handful of people is a highly risky strategy.
Therefore, all three companies have institutionalized this process, thereby greatly reducing their markdowns. How do they do this? By gaining a deep understanding of their customers wants and needs.
Sounds fairly simple, doesn't it? In comparison, American fashion group Gap Inc. Hes planning to open stores in the US market.
Currently, hes got just 17 there. While other apparel companies try to find or follow the latest fashion trend, Yanai believes that customers care more about quality and value than about a quick response to changing styles. So, Uniqlo uses long development cycles in which they test new materials and designs. They create long-term partnerships with vendors. This strategy is similar to that of car manufacturers, who spend months or years in product development to create a new product.
Uniqlo identifies styles within product categories that dont go quickly out of fashion, finding a way to create levels of differentiation within these styles.
The results have been impressive, and Uniqlo is gaining fast on competitors such as Gap. At the other end of the spectrum is Zara, which has built its strategy around consumer trends, embracing the fast-changing tastes of its customers.
Zara has developed a highly responsive supply chain that enables delivery of new fashions as soon as a trend emerges.
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Le concept du groupe H&M est de proposer mode et qualité au meilleur prix et de façon durable. Depuis sa création en , H&M est devenu l'un des principaux groupes de prêt-à-porter du monde. Le contenu de ce site est protégé par la loi du copyright et appartient à H & M Hennes & Mauritz AB. H&M Magazine. A world of inspiration. Read more articles. THE TRYOUT. A fashion girl’s denim guide. Read the story. INTERVIEW. Lili Reinhart in H&M Studio AW Read the story. INSIDE H&M. Moschino and H&M in Designer Collaboration. Find H&M women's tops at ShopStyle. Shop the latest collection of H&M women's tops from the most popular stores - all in one place.